A recent study by Imperva Incapsula revealed that over 50% of website activity was attributed to bots. When a network as large as Google still struggles with bot traffic, it became clear to us that an “in-house only solution” to combat fraud was not going to work.
So what are bots? Bots are simply programs built to do automated tasks. You could consider them the “worker bees” of the internet. Bot jobs include helping to refresh your Facebook feed or figure out how to rank Google search results; other bots impersonate humans, spam and even hack websites.
Here at the Marine Ad Network we are continually looking to serve the best interests of both our advertisers and publishers, fighting fraud is at the top of our priority list. Our team has been working diligently to enhance our platform to combat any fraudulent activity that would impact our advertiser’s campaign. It is extremely important that our clients have confidence in our network.
Marine Ad Network is now working with Forensiq, a service that monitors over a billion ad impressions each day online. We are now proud to say that every click and impression through the Marine Ad Network is now verified to be safe. This enhanced protection is provided at no extra cost to our advertisers and is part of our commitment to offer a better advertising solution for our clients.
Feel good knowing your digital advertising dollars are not being wasted on fraudulent traffic. Reach millions of interested boaters by starting a new, targeted display banner advertising campaign and/or a geofencing campaign today!